Mayo Clinic is one of the strongest brands nationally, even internationally. How did they achieve such prowess? Marketing is part of that formula. But before they broadcast their value widely they focused on driving the best outcomes for their patients paired with the best bedside manner in the healthcare industry. The result is a brand that is backed by the best marketing asset of all: the consumer-patient.
As a law firm working hard to crack the marketing riddle, consider ways you can better serve your consumer-client. It starts with case work and great outcomes. But it also deserves equal parts bedside manner, to engage with your clients the way they want to be engaged. We will unpack the consumer trends that must be understood turn your clients into raving fans, willing to write 5-star reviews and provide direct referrals to their friends and family.
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